{"id":15101,"date":"2023-11-22T09:39:13","date_gmt":"2023-11-22T09:39:13","guid":{"rendered":"https:\/\/natour-project.eu\/?page_id=15101"},"modified":"2023-11-24T16:45:27","modified_gmt":"2023-11-24T16:45:27","slug":"module-2-resources","status":"publish","type":"page","link":"https:\/\/natour-project.eu\/es\/module-2-resources\/","title":{"rendered":"M\u00f3dulo 2 Recursos"},"content":{"rendered":"
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M\u00f3dulo 2. Creaci\u00f3n y gesti\u00f3n de productos, alianzas y empresas ecotur\u00edsticas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tHow to develop a marketing plan for your ecotourism business: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/edis.ifas.ufl.edu\/publication\/FR340<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tEcotourism: Marketing to the Environmental Traveler:<\/span>\n\t\n\t\t\n\t\t\thttps:\/\/armarketinghouse.com\/ecotourism-marketing-to-the-environmental-traveler\/?cn-reloaded=1<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tHow to Promote your ecotourism on social networks:<\/span>\n\t\n\t\t\n\t\t\thttps:\/\/ecobnb.com\/blog\/2020\/01\/ecotourism-social-networks\/<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tSEMRUSH, How to Create a Buyer Persona:<\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=9aPAPANeMKg&ab_channel=Semrush<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tPlaybookkUX, how to make a Customer Journey Map: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=X7iXcP-wIkk&ab_channel=PlaybookUX<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tCostumerSure, Customer Experience Metrics: NPS, CSAT or Customer Effort Explained:<\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=feqVpMtRyMU&ab_channel=CustomerSure<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tAbout the Global Sustainable Tourism Council (GSTC): <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/youtu.be\/bxwTSUA7PdI<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tGlobal Sustainable Tourism Council (GSTC): <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.gstcouncil.org<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tDifference between Certification, Accreditation, and Recognition (GSTC): <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/youtu.be\/-hxxN31xPws<\/u>\n\t\t<\/span>\n\t<\/a>\n\t GSTC<\/span>\n<\/p>\n\n

\n \tEco Certification program: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.ecotourism.org.au\/our-certification-programs\/eco-certification<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tGlobal Ecotourism Network: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.globalecotourismnetwork.org\/aboutcertification\/<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tEcotourism.org: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/ecotourism.org\/certification-and-standards\/<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tThe balance between sustainability, ethics and community-based ecotourism: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=vRBIMx-tVy4<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tA brief introduction to tourism supply chains: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=NUen_lEy4-c<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n\n

\n\tTransforming Tourism for a resilient and sustainable post COVID world: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=aHeBUoEbNhc<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tTourism for SDGS Platform \u2013 Introduction video: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=y6OnwsOwHIw<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tCSR in the tourism industry: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=DIE7TE639oo<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tHow is Ecotourism Market Growing Globally? FMI Analysis: <\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?app=desktop&v=8iEaky5XgSo<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\n\n

\n\tCan tourism be a catalyst for both economic growth and environmental preservation?\u00a0<\/span>\n\t\n\t\t\n\t\t\thttps:\/\/www.youtube.com\/watch?v=s_Mcv7OaDhM&t=111s<\/u>\n\t\t<\/span>\n\t<\/a>\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Module 2. Creation and management of ecotourism products, partnerships and companies How to develop a marketing plan for your ecotourism business: https:\/\/edis.ifas.ufl.edu\/publication\/FR340 Ecotourism: Marketing to the Environmental Traveler: https:\/\/armarketinghouse.com\/ecotourism-marketing-to-the-environmental-traveler\/?cn-reloaded=1 How to Promote your ecotourism on social networks: https:\/\/ecobnb.com\/blog\/2020\/01\/ecotourism-social-networks\/ SEMRUSH, How to Create a Buyer Persona: https:\/\/www.youtube.com\/watch?v=9aPAPANeMKg&ab_channel=Semrush PlaybookkUX, how to make a Customer Journey Map: https:\/\/www.youtube.com\/watch?v=X7iXcP-wIkk&ab_channel=PlaybookUX […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15101","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/pages\/15101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/comments?post=15101"}],"version-history":[{"count":10,"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/pages\/15101\/revisions"}],"predecessor-version":[{"id":15146,"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/pages\/15101\/revisions\/15146"}],"wp:attachment":[{"href":"https:\/\/natour-project.eu\/es\/wp-json\/wp\/v2\/media?parent=15101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}