Module 2. Creation and management of ecotourism products, partnerships and companies
How to develop a marketing plan for your ecotourism business: https://edis.ifas.ufl.edu/publication/FR340
Ecotourism: Marketing to the Environmental Traveler: https://armarketinghouse.com/ecotourism-marketing-to-the-environmental-traveler/?cn-reloaded=1
How to Promote your ecotourism on social networks: https://ecobnb.com/blog/2020/01/ecotourism-social-networks/
SEMRUSH, How to Create a Buyer Persona: https://www.youtube.com/watch?v=9aPAPANeMKg&ab_channel=Semrush
PlaybookkUX, how to make a Customer Journey Map: https://www.youtube.com/watch?v=X7iXcP-wIkk&ab_channel=PlaybookUX
CostumerSure, Customer Experience Metrics: NPS, CSAT or Customer Effort Explained: https://www.youtube.com/watch?v=feqVpMtRyMU&ab_channel=CustomerSure
About the Global Sustainable Tourism Council (GSTC): https://youtu.be/bxwTSUA7PdI
Global Sustainable Tourism Council (GSTC): https://www.gstcouncil.org
Difference between Certification, Accreditation, and Recognition (GSTC): https://youtu.be/-hxxN31xPws GSTC
Eco Certification program: https://www.ecotourism.org.au/our-certification-programs/eco-certification
Global Ecotourism Network: https://www.globalecotourismnetwork.org/aboutcertification/
Ecotourism.org: https://ecotourism.org/certification-and-standards/
The balance between sustainability, ethics and community-based ecotourism: https://www.youtube.com/watch?v=vRBIMx-tVy4
A brief introduction to tourism supply chains: https://www.youtube.com/watch?v=NUen_lEy4-c
Transforming Tourism for a resilient and sustainable post COVID world: https://www.youtube.com/watch?v=aHeBUoEbNhc
Tourism for SDGS Platform – Introduction video: https://www.youtube.com/watch?v=y6OnwsOwHIw
CSR in the tourism industry: https://www.youtube.com/watch?v=DIE7TE639oo
How is Ecotourism Market Growing Globally? FMI Analysis: https://www.youtube.com/watch?app=desktop&v=8iEaky5XgSo
Can tourism be a catalyst for both economic growth and environmental preservation? https://www.youtube.com/watch?v=s_Mcv7OaDhM&t=111s