Module 2 Resources

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Module 2. Creation and management of ecotourism products, partnerships and companies

How to develop a marketing plan for your ecotourism business: https://edis.ifas.ufl.edu/publication/FR340

Ecotourism: Marketing to the Environmental Traveler: https://armarketinghouse.com/ecotourism-marketing-to-the-environmental-traveler/?cn-reloaded=1

How to Promote your ecotourism on social networks: https://ecobnb.com/blog/2020/01/ecotourism-social-networks/

SEMRUSH, How to Create a Buyer Persona: https://www.youtube.com/watch?v=9aPAPANeMKg&ab_channel=Semrush

PlaybookkUX, how to make a Customer Journey Map: https://www.youtube.com/watch?v=X7iXcP-wIkk&ab_channel=PlaybookUX

CostumerSure, Customer Experience Metrics: NPS, CSAT or Customer Effort Explained: https://www.youtube.com/watch?v=feqVpMtRyMU&ab_channel=CustomerSure

About the Global Sustainable Tourism Council (GSTC): https://youtu.be/bxwTSUA7PdI

Global Sustainable Tourism Council (GSTC): https://www.gstcouncil.org

Difference between Certification, Accreditation, and Recognition (GSTC): https://youtu.be/-hxxN31xPws GSTC

Eco Certification program: https://www.ecotourism.org.au/our-certification-programs/eco-certification

Global Ecotourism Network: https://www.globalecotourismnetwork.org/aboutcertification/

Ecotourism.org: https://ecotourism.org/certification-and-standards/

The balance between sustainability, ethics and community-based ecotourism: https://www.youtube.com/watch?v=vRBIMx-tVy4

A brief introduction to tourism supply chains: https://www.youtube.com/watch?v=NUen_lEy4-c

Transforming Tourism for a resilient and sustainable post COVID world: https://www.youtube.com/watch?v=aHeBUoEbNhc

Tourism for SDGS Platform – Introduction video: https://www.youtube.com/watch?v=y6OnwsOwHIw

CSR in the tourism industry: https://www.youtube.com/watch?v=DIE7TE639oo

How is Ecotourism Market Growing Globally? FMI Analysis: https://www.youtube.com/watch?app=desktop&v=8iEaky5XgSo

Can tourism be a catalyst for both economic growth and environmental preservation?  https://www.youtube.com/watch?v=s_Mcv7OaDhM&t=111s

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